P.F. Candle

Campaign Objective: The goal was a creative refresh in the visual approach for the Alchemy Collection of candles, emphasizing their unique, science-backed blends that mimic nature's healing qualities.

Concept: The focus was on capturing the unique character and purpose of each candle scent through set design, ensuring that each image reflects the individuality of the product: Vitality, Grounding, Connection, & Clarity

Asset Creation: A key task was to design a single, adaptable set for each fragrance, large enough to allow for versatile cropping for various digital formats like website banners, product pages, and Instagram posts in both 4x5 and 16x9 sizes. The set design also needed to accommodate detailed 3/4 close-up shots of the candles and incense.

Geranium Moss | Connection

Myrtle Mint | Clarity

Enoki Cedar | Grounding

Bergamot Shiso | Vitality